(pic. 39.1 – National emblem of Nizhny Novgorod)
(pic. 39.2 – «Terrikom» car: «drive-in» gasification)
«Independent gasification» is criss-crossing along the streets of Nizhny Novgorod. Drawing the eyes, awaking interest, presenting information.
This is a merit of an agent from the Group of Companies «Terrikom», official representative of Italian Company «Antonio Merloni Cylinders Ghergo Group S.p.А.» on the territory of Russia and member countries of Customs Union. Our official regional representative in Nizhny Novgorod addressed to Moscow office of GC «Terrikom» with the request to develop publicity design to place it on his personal car. This initiative was met «with a bang» and soon, after the project was established, «drive-in» advertising was shining in the form of stickers on the sides and on the hood of the car.
Got down to work.
Development of outdoor promotional campaign is very important. Sales agents from GC «Terrikom», especially in big cities, always evaluate an efficiency of different types of advertising; they determine an order of priority by simple schema «les expenses – more responses».
Advertising on private car usually well works in different cities of Russia. Beautiful car attracts attention informing potential clients. Marketing experts consider “drive-in” advertising as a strong way to make an influence on people. Increasing quantity of cars, as well as the quantity of traffic jams, makes an advertising placed on cars bolder and more holding.
«Drive-in» advertising, moving along the city, constantly finds new clients, contrary to fixed advertising which is watched only by people who follow the only one route. No less important that «drive-in» advertising does not ask for big expenses and permanent investments: you pay only once – and you are always in the limelight! Such experience has very good reputation all around the world for a long time. And it is no wonder: even the time when the car has a rest in the yard or on the parking lot – advertising continuous to work.
We would like to remind you that only official sales agents from GC «Terrikom» are authorized to use this advertising design which is stylistically unique for the cars on the territory of Russia. Dear regional representatives, please, address to your managers with the request to provide you with advertising design.
And those who met «drive-in» advertising on the streets don’t be surprised. They are brandcars of our sales agents. This is another additional way to introduce us and independent gas supply which is realized on base of gas tanks from «Antonio Merloni» Company.
